Here we are all about challenging the stereotype of what it means to be an ‘Instagram brand’, the goal is to captivate a community with our singular dedication to craft and form. 

As you've probably noticed, we are a brand that shys away from graphics, believing a graphic tee has a shelf life. Silhouettes, fabric, construction and fit all need to come first.

We never wanted to be the brand that took a basic t-shirt with no effort put into and plaster a graphic or a logo all over it.